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The Department of Art + Design has been awarded full accreditation by the National Association of Schools of Art and Design (NASAD) and offers the Art degree (B.F.A.) in two areas of study: Studio Arts and Graphic + Interactive Design. Finally, learn about a useful book chapter, 10 award winners, and the date and city for the 2020 Library Marketing and Communications Conference.61 Department of Art + Design Heather Sharpe, Chairperson In “outrage news,” there’s national coverage of the ebook battle with Macmillan Publishers and of a Florida library board that refused to pay for an online subscription to The New York Times because the members think it’s “fake news.” On the friendlier side, National Library Week promo materials are ready, EveryLibrary is running a Libraries 2020 campaign, Ohio realizes the value of public libraries, and Gale has released a cloud-based platform called Gale Engage.
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This issue’s tidbits include library mentions by comedians Stephen Colbert and Trevor Noah and even a TV commercial set in a library. Continuous feedback improved the program, and statistics show major growth in public awareness and staff confidence.Ĭomedic Coverage, News Bytes, Library Votes The director deemed it a priority, so everyone got outreach training, messages, and activities, including time to practice telling each patron “just one thing” about the library. The outreach team at the midsized Plano Public Library system worked to help all staffers understand and perform basic outreach. Helping All Staffers Become Marketers via Outreach Training This initiative, and others that keep staffers up-to-date, has improved communication and cooperation. So she created a quiz on Conversational Marketing to make it fun for everyone to brainstorm about starting simple conversations with patrons to share info on services and events. In this case study from the small Kendallville Public Library, the solo marketer realized that front-line staffers were vital to promotional success.
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Helping All Staffers Become Marketers via Guided Conversations
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This case study can show you how to emulate West Chester’s success. Now, internal marketing is a continuous process there. It brought co-workers together, built on their ideas, and got their buy-in.
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A marketing team in a midsized academic library at West Chester University developed an internal marketing planning process.
#West chester university library professional
Getting all of your professional and paraprofessional staffers on the same page, and getting their full support for marketing work, is possible. Biology Digest/Physical Sciences DigestĪmerican Library Directory Boardwalk Empire Database Trends and Applications DestinationCRM Faulkner Information Services Fulltext Sources Online InfoToday Europe KMWorld Literary Market Place Plexus Publishing Smart Customer Service Speech Technology Streaming Media Streaming Media Europe Streaming Media Producer Unisphere Researchįor commercial reprints or PDFs contact Lauri Weiss-Rimler ( > MarketingĪ "How-To" Marketing Tool Written Specifically for Librarians!ĭevising Internal Marketing Plans to Harness the Power of Staff Opinions.
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The Information Advisor's Guide to Internet Research.
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